The first company to capture the invisible layer of human-tool
control — and model it with AI.
Every day, billions of people pick up tools — golf clubs, tennis rackets, surgical instruments, factory equipment. We've built technology to measure everything about what these tools do. Ball flight. Impact force. Trajectory. Body movement.
But how humans actually control these tools — the pressure, the timing, the micro-adjustments at the interface between hand and object — has never been measured. Not once. By anyone.
Engineers measure what they can see. It took 25 years at the point of contact — teaching, watching, failing to explain — to realize what no one was measuring.
That's why SGLAB exists.
To capture what happens at the interface between hand and tool — starting with the sport where the founder spent 25 years learning exactly what was missing.
Most systems measure motion.
We model control.
Current technology measures results — ball flight, club trajectory.
We measure the cause — the invisible interface where
human intent becomes physical action.

Sensing
Proprietary nano-composite pressure sensors, 6-axis IMU, impact detection. Real-time multimodal data capture at the human-tool interface.

Edge AI
On-device inference — zero setup, zero external hardware. Swing DNA profiling from just 10 swings. Real-time pattern recognition.

Motion-to-Language
Proprietary engine converting raw motion data into natural language coaching. Personalized, adaptive feedback via conversational AI.

Data Platform
Continuous human-tool interaction data at scale. Every swing makes the AI smarter — the Swing DNA Flywheel.
The first company to capture the invisible layer of human-tool control — and model it with AI.
Every day, billions of people pick up tools — golf clubs, tennis rackets, surgical instruments, factory equipment. We've built technology to measure everything about what these tools do. Ball flight. Impact force. Trajectory. Body movement.
But how humans actually control these tools — the pressure, the timing, the micro-adjustments at the interface between hand and object — has never been measured. Not once. By anyone.
Engineers measure what they can see. It took 25 years at the point of contact — teaching, watching, failing to explain — to realize what no one was measuring.
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That's why SGLAB exists.
To capture what happens at the interface between hand and tool — starting with the sport where the founder spent 25 years learning exactly what was missing.
Most systems measure motion.
We model control.
Current technology measures results — ball flight, club trajectory. We measure the cause — the invisible interface where human intent becomes physical action.

Sensing
Proprietary nano-composite pressure sensors, 6-axis IMU, impact detection. Real-time multimodal data capture at the human-tool interface.

Edge AI
On-device inference — zero setup, zero external hardware. Swing DNA profiling from just 10 swings. Real-time pattern recognition.

Motion-to-Language
Proprietary engine converting raw motion data into natural language coaching. Personalized, adaptive feedback via conversational AI.

Data Platform
Continuous human-tool interaction data at scale. Every swing makes the AI smarter — the Swing DNA Flywheel.
Sensing alone is not intelligence. SGLAB models control using three proprietary constructs.
These constructs shift analysis from "what happened" to "how it was controlled."



Nano-composite pressure sensing, multimodal integration, calibration methods
Embedded architecture, wireless charging, natural swing weight preservation
On-device inference, Swing DNA profiling, Motion-to-Language engine
Korea, United States, Japan, PCT international applications
Science behind the invisibleOur technology is built on rigorous research in biomechanics, sensor engineering,
and applied AI. We're preparing to share our findings with the broader research community.

Grip Pressure as a Predictor of Swing Performance
Quantitative analysis of grip pressure distribution patterns and their correlation with swing outcomes. Based on data from thousands of swings collected through G·GRIP's multimodal sensor suite.

Motion-to-Language: Converting Sensor Data to Natural Coaching
How our proprietary engine translates raw multimodal motion data into personalized, natural language coaching — bridging the gap between physics and human understanding.

15+ Patents Across 4 Technology Domains
Comprehensive IP protection spanning sensor technology, AI algorithms, hardware design, and data processing — filed across Korea, the United States, Japan, and PCT international.

Human-Tool Interaction Data at Scale
The first commercially-collected dataset of grip pressure, force transfer, and motor control patterns from real-world human-tool interactions. A foundational asset for Physical AI.
If the vision is "every tool," why start with a golf club?
Because this isn't random — it's the optimal beachhead.

25 Years of Domain Truth
The founder didn't find this problem in a market report. He lived it for 25 years — teaching thousands of golfers, feeling the limits of instruction every single day. This depth of domain expertise cannot be replicated.

The Perfect Sensor Platform
A golf club is a rod-shaped tool with a standardized grip — the ideal form factor for embedded pressure sensors. The swing is repeatable, high-value, and data-rich with every repetition.

A Premium Market That Spends
66 million golfers worldwide. Average equipment spend of $500–2,000/year. Private lessons at $50–200/hour. A market that actively pays for improvement — with zero access to cause-level data until now.

Golf Proves,
Data Expands
Every G·GRIP sold generates human-tool interaction data that no one else has. Grip pressure patterns, force timing, control sequences — this data becomes the foundation for expanding to every tool domain.
Three products — each building on the last.
From the world's first smart golf club to AI voice coaching to a universal smart grip for every club you own.


The intelligent golf club



AI golf club that talks


Regrip: Smart grip for any club you own

Humans use tools every day — golf clubs, tennis rackets, surgical instruments, power drills.
Yet how we control these tools has never been measured.
SGLAB is building the first platform to capture and model this invisible data at scale.
Control data is not a byproduct. It is the asset.
Innovation Award
2 consecutive years
Best Inventions 2025
Special Mention
US · Korea · Japan
market presence
Global manufacturing
& sensor partners

CES Innovation Award
G·GRIP Pro honored in Sports & Fitness. Second consecutive year at the world's premier technology showcase.

CES Innovation Award
G·GRIP recognized in both Fitness and Sports categories. SGLAB's debut on the global stage.

Best Inventions 2025
Selected as a Special Mention among the year's most impactful innovations by TIME Magazine.
Science behind the invisibleOur technology is built on rigorous research in biomechanics, sensor engineering, and applied AI. We're preparing to share our findings with the broader research community.

Grip Pressure as a Predictor of Swing Performance
Quantitative analysis of grip pressure distribution patterns and their correlation with swing outcomes. Based on data from thousands of swings collected through G·GRIP's multimodal sensor suite.

Motion-to-Language: Converting Sensor Data to Natural Coaching
How our proprietary engine translates raw multimodal motion data into personalized, natural language coaching — bridging the gap between physics and human understanding.

15+ Patents Across 4 Technology Domains
Comprehensive IP protection spanning sensor technology, AI algorithms, hardware design, and data processing — filed across Korea, the United States, Japan, and PCT international.

Human-Tool Interaction Data at Scale
The first commercially-collected dataset of grip pressure, force transfer, and motor control patterns from real-world human-tool interactions. A foundational asset for Physical AI.
If the vision is "every tool," why start with a golf club? Because this isn't random — it's the optimal beachhead.

25 Years of Domain Truth
The founder didn't find this problem in a market report. He lived it for 25 years — teaching thousands of golfers, feeling the limits of instruction every single day. This depth of domain expertise cannot be replicated.

The Perfect Sensor Platform
A golf club is a rod-shaped tool with a standardized grip — the ideal form factor for embedded pressure sensors. The swing is repeatable, high-value, and data-rich with every repetition.

A Premium Market That Spends
66 million golfers worldwide. Average equipment spend of $500–2,000/year. Private lessons at $50–200/hour. A market that actively pays for improvement — with zero access to cause-level data until now.

Golf Proves, Data Expands
Every G·GRIP sold generates human-tool interaction data that no one else has. Grip pressure patterns, force timing, control sequences — this data becomes the foundation for expanding to every tool domain.
Three products — each building on the last. From the world's first smart golf club to AI voice coaching to a universal smart grip for every club you own.


The intelligent golf club



AI golf club that talks


Regrip: Smart grip for any club you own

Three products — each building on the last. From the world's first smart golf club to AI voice coaching to a universal smart grip for every club you own.
Innovation Award
2 consecutive years
Best Inventions 2025
Special Mention
US · Korea · Japan
market presence
Global manufacturing
& sensor partners

CES Innovation Award
G·GRIP Pro honored in Sports & Fitness. Second consecutive year at the world's premier technology showcase.

CES Innovation Award
G·GRIP Pro honored in Sports & Fitness. Second consecutive year at the world's premier technology showcase.

Best Inventions 2025
Selected as a Special Mention among the year's most impactful innovations by TIME Magazine.
Domain expertise meets deep technology.
A founding team that bridges 25 years of professional sports
instruction with cutting-edge sensor engineering and AI.

Eddie Cho
PGA Class A Professional. 25 years of golf instruction experience. Identified the core problem and founded SGLAB to solve it.

Natalie Kim
Strategic partnerships, business development, and international market expansion across US, Japan, and Europe.

Ryan Hwang
Embedded AI systems, sensor integration, and on-device inference architecture. Leading the core technology stack.

Daniel Kang
Product design, user experience, and the bridge between sensor data and actionable coaching insights.



Domain expertise meets deep technology. A founding team that bridges 25 years of professional sports instruction with cutting-edge sensor engineering and AI.

Eddie Cho
PGA Class A Professional. 25 years of golf instruction experience. Identified the core problem and founded SGLAB to solve it.

Natalie Kim
Strategic partnerships, business development, and international market expansion across US, Japan, and Europe.

Ryan Hwang
Embedded AI systems, sensor integration, and on-device inference architecture. Leading the core technology stack.

Daniel Kang
Product design, user experience, and the bridge between sensor data and actionable coaching insights.

AI & Machine Learning