We measure what
has never been measured

The first company to capture the invisible layer of human-tool

control — and model it with AI.

WHY WE EXIST
A question no one had asked

Every day, billions of people pick up tools — golf clubs, tennis rackets, surgical instruments, factory equipment. We've built technology to measure everything about what these tools do. Ball flight. Impact force. Trajectory. Body movement.

But how humans actually control these tools — the pressure, the timing, the micro-adjustments at the interface between hand and object — has never been measured. Not once. By anyone.

Engineers measure what they can see. It took 25 years at the point of contact — teaching, watching, failing to explain — to realize what no one was measuring.

That's why SGLAB exists.

To capture what happens at the interface between hand and tool — starting with the sport where the founder spent 25 years learning exactly what was missing.

TECHNOLOGY
The missing
data layer

Most systems measure motion.
We model control.

Current technology measures results — ball flight, club trajectory.

We measure the cause — the invisible interface where

human intent becomes physical action.

Thechnology Stack

LAYER 01

Sensing


Proprietary nano-composite pressure sensors, 6-axis IMU, impact detection. Real-time multimodal data capture at the human-tool interface.

LAYER 02

Edge AI


On-device inference — zero setup, zero external hardware. Swing DNA profiling from just 10 swings. Real-time pattern recognition.

LAYER 03

Motion-to-Language


Proprietary engine converting raw motion data into natural language coaching. Personalized, adaptive feedback via conversational AI.

LAYER 04

Data Platform


Continuous human-tool interaction data at scale. Every swing makes the AI smarter — the Swing DNA Flywheel.

We measure what
has never been 
measured

The first company to capture the invisible layer of human-tool control — and model it with AI.

WHY WE EXIST
A question no one
had asked

Every day, billions of people pick up tools — golf clubs, tennis rackets, surgical instruments, factory equipment. We've built technology to measure everything about what these tools do. Ball flight. Impact force. Trajectory. Body movement.

But how humans actually control these tools — the pressure, the timing, the micro-adjustments at the interface between hand and object — has never been measured. Not once. By anyone.

Engineers measure what they can see. It took 25 years at the point of contact — teaching, watching, failing to explain — to realize what no one was measuring.

더블클릭하여 내용 수정. 단락 구분(P 태그)은 Enter로,줄 바꿈(B은 Shift + Enter 로 사용할 수 있

That's why SGLAB exists.

To capture what happens at the interface between hand and tool — starting with the sport where the founder spent 25 years learning exactly what was missing.

TECHNOLOGY
The missing 
data layer

Most systems measure motion.
We model control.

Current technology measures results — ball flight, club trajectory. We measure the cause — the invisible interface where human intent becomes physical action.

Technology Stack

LAYER 01

Sensing


Proprietary nano-composite pressure sensors, 6-axis IMU, impact detection. Real-time multimodal data capture at the human-tool interface.

LAYER 02

Edge AI


On-device inference — zero setup, zero external hardware. Swing DNA profiling from just 10 swings. Real-time pattern recognition.

LAYER 03

Motion-to-Language


Proprietary engine converting raw motion data into natural language coaching. Personalized, adaptive feedback via conversational AI.

LAYER 04

Data Platform


Continuous human-tool interaction data at scale. Every swing makes the AI smarter — the Swing DNA Flywheel.

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Control Intelligence Framework

Sensing alone is not intelligence. SGLAB models control using three proprietary constructs.

These constructs shift analysis from "what happened" to "how it was controlled."

PATENTS
15+
SENSOR TECHNOLOGY

Nano-composite pressure sensing, multimodal integration, calibration methods

HARDWARE DESIGN

Embedded architecture, wireless charging, natural swing weight preservation

AI & ALGORITHMS

On-device inference, Swing DNA profiling, Motion-to-Language engine

COVERAGE

Korea, United States, Japan, PCT international applications

RESEARCH
Science behind
the invisible

Science behind the invisibleOur technology is built on rigorous research in biomechanics, sensor engineering,

and applied AI. We're preparing to share our findings with the broader research community.

COMING SOON

Grip Pressure as a Predictor of Swing Performance


Quantitative analysis of grip pressure distribution patterns and their correlation with swing outcomes. Based on data from thousands of swings collected through G·GRIP's multimodal sensor suite.


COMING SOON

Motion-to-Language: Converting Sensor Data to Natural Coaching


How our proprietary engine translates raw multimodal motion data into personalized, natural language coaching — bridging the gap between physics and human understanding.

IP PORTFOLIO

15+ Patents Across 4 Technology Domains


Comprehensive IP protection spanning sensor technology, AI algorithms, hardware design, and data processing — filed across Korea, the United States, Japan, and PCT international.

PROTECTED

Human-Tool Interaction Data at Scale


The first commercially-collected dataset of grip pressure, force transfer, and motor control patterns from real-world human-tool interactions. A foundational asset for Physical AI.

STRATEGIC FOCUS
Why
golf first 

If the vision is "every tool," why start with a golf club?

Because this isn't random — it's the optimal beachhead.

01 — Unfair Advantage

25 Years of Domain Truth


The founder didn't find this problem in a market report. He lived it for 25 years — teaching thousands of golfers, feeling the limits of instruction every single day. This depth of domain expertise cannot be replicated.


02 — Structural Fit

The Perfect Sensor Platform


A golf club is a rod-shaped tool with a standardized grip — the ideal form factor for embedded pressure sensors. The swing is repeatable, high-value, and data-rich with every repetition.

03 — Willingness to Pay

A Premium Market That Spends


66 million golfers worldwide. Average equipment spend of $500–2,000/year. Private lessons at $50–200/hour. A market that actively pays for improvement — with zero access to cause-level data until now.

04 — Beachhead to Platform

Golf Proves,

Data Expands


Every G·GRIP sold generates human-tool interaction data that no one else has. Grip pressure patterns, force timing, control sequences — this data becomes the foundation for expanding to every tool domain.

PRODUCT LINEUP
Measure. Coach. 
Expand.

Three products — each building on the last. 

From the world's first smart golf club to AI voice coaching to a universal smart grip for every club you own.

Generation 1 · Available Now



The intelligent golf club



Generation 2 · Coming 2026 H2



AI golf club that talks



Generation 3 · In Development

Regrip: Smart grip for any club you own


VISON
Every tool. Every human.
Every interaction. 

Humans use tools every day — golf clubs, tennis rackets, surgical instruments, power drills.

Yet how we control these tools has never been measured.

SGLAB is building the first platform to capture and model this invisible data at scale.

Control data is not a byproduct. It is the asset.


CES 2025 & 2026

Innovation Award

2 consecutive years





TIME Magazine

Best Inventions 2025
Special Mention





Global

US · Korea · Japan

market presence





Partners

Global manufacturing

& sensor partners




PRESS&RECOGNITION
Recognized on the
world's stage
2026 · CES

CES Innovation Award


G·GRIP Pro honored in Sports & Fitness. Second consecutive year at the world's premier technology showcase.


2025 · CES

CES Innovation Award


G·GRIP recognized in both Fitness and Sports categories. SGLAB's debut on the global stage.



2025 · TIME

Best Inventions 2025


Selected as a Special Mention among the year's most impactful innovations by TIME Magazine.


RESEARCH
Science behind
the invisible

Science behind the invisibleOur technology is built on rigorous research in biomechanics, sensor engineering, and applied AI. We're preparing to share our findings with the broader research community.

COMING SOON

Grip Pressure as a Predictor of Swing Performance


Quantitative analysis of grip pressure distribution patterns and their correlation with swing outcomes. Based on data from thousands of swings collected through G·GRIP's multimodal sensor suite.

COMING SOON

Motion-to-Language: Converting Sensor Data to Natural Coaching


How our proprietary engine translates raw multimodal motion data into personalized, natural language coaching — bridging the gap between physics and human understanding.

IP PORTFOLIO

15+ Patents Across 4 Technology Domains


Comprehensive IP protection spanning sensor technology, AI algorithms, hardware design, and data processing — filed across Korea, the United States, Japan, and PCT international.

PROTECTED

Human-Tool Interaction Data at Scale


The first commercially-collected dataset of grip pressure, force transfer, and motor control patterns from real-world human-tool interactions. A foundational asset for Physical AI.

STRATEGIC FOCUS
Why 
golf first

If the vision is "every tool," why start with a golf club? Because this isn't random — it's the optimal beachhead.

01 — Unfair Advantage

25 Years of Domain Truth


The founder didn't find this problem in a market report. He lived it for 25 years — teaching thousands of golfers, feeling the limits of instruction every single day. This depth of domain expertise cannot be replicated.

02 — Structural Fit

The Perfect Sensor Platform


A golf club is a rod-shaped tool with a standardized grip — the ideal form factor for embedded pressure sensors. The swing is repeatable, high-value, and data-rich with every repetition.

03 — Willingness to Pay

A Premium Market That Spends


66 million golfers worldwide. Average equipment spend of $500–2,000/year. Private lessons at $50–200/hour. A market that actively pays for improvement — with zero access to cause-level data until now.

04 — Beachhead to Platform

Golf Proves, Data Expands


Every G·GRIP sold generates human-tool interaction data that no one else has. Grip pressure patterns, force timing, control sequences — this data becomes the foundation for expanding to every tool domain.

PRODUCT LINEUP
Measure. Coach. Expand.

Three products — each building on the last. From the world's first smart golf club to AI voice coaching to a universal smart grip for every club you own.

Generation 1 · Available Now


The intelligent golf club


Generation 2 · Coming 2026 H2


AI golf club that talks


Generation 3 · In Development

Regrip: Smart grip for any club you own


VISON
Every tool. Every human. Every interaction.

Three products — each building on the last. From the world's first smart golf club to AI voice coaching to a universal smart grip for every club you own.

CES 2025 & 2026

Innovation Award
2 consecutive years



TIME Magazine

Best Inventions 2025

Special Mention



Global

US · Korea · Japan 

market presence



Partner

Global manufacturing 
& sensor partners


PRESS&RECOGNITION
Recognized on the world's stage

2026 · CES

CES Innovation Award


G·GRIP Pro honored in Sports & Fitness. Second consecutive year at the world's premier technology showcase.


2025 · CES

CES Innovation Award


G·GRIP Pro honored in Sports & Fitness. Second consecutive year at the world's premier technology showcase.


2025 · TIME

Best Inventions 2025


Selected as a Special Mention among the year's most impactful innovations by TIME Magazine.


LEADERSHIP
The team making the
invisible visible

Domain expertise meets deep technology.
A founding team that bridges 25 years of professional sports
instruction with cutting-edge sensor engineering and AI.

CEO · Founder

Eddie Cho


PGA Class A Professional. 25 years of golf instruction experience. Identified the core problem and founded SGLAB to solve it.


CSO · Co-Founder

Natalie Kim


Strategic partnerships, business development, and international market expansion across US, Japan, and Europe.

CTO

Ryan Hwang


Embedded AI systems, sensor integration, and on-device inference architecture. Leading the core technology stack.

CPO

Daniel Kang


Product design, user experience, and the bridge between sensor data and actionable coaching insights.

Advisory Board

Sensor Technology & Hardware


AI & Machine Learning


Golf Industry & Sports Business


LEADERSHIP
The team making the invisible visible

Domain expertise meets deep technology. A founding team that bridges 25 years of professional sports instruction with cutting-edge sensor engineering and AI.

CEO · Founder

Eddie Cho


PGA Class A Professional. 25 years of golf instruction experience. Identified the core problem and founded SGLAB to solve it.

CSO · Co-Founder

Natalie Kim


Strategic partnerships, business development, and international market expansion across US, Japan, and Europe.

CTO

Ryan Hwang


Embedded AI systems, sensor integration, and on-device inference architecture. Leading the core technology stack.

CPO

Daniel Kang


Product design, user experience, and the bridge between sensor data and actionable coaching insights.

Advisory Board


Sensor Technology & Hardware
AI & Machine Learning
Golf Industry & Sports Business
CONTACT
Let's make the
invisible visible



SGLAB Inc.


1714 STX W-Tower, 90 Gyeonginro 53gil, Gurogu, Seoul, Korea

15-6 Shincheonseoro 72-beongil, Seogwipo, Jeju, Korea

COPYRIGHT(C) 2024 Sglab. ALL RIGHT RESERVED.